Branding agency for brands crossing borders
Keep Agency builds brands that people recognize and remember. We define your strategy and positioning, design your visual identity and logo, and write the guidelines that keep every touchpoint consistent in English and Spanish.
What does our branding service include?
Brand Strategy & Positioning
A brand strategy that defines your core values, mission, vision and unique selling propositions, including target audience, market positioning and differentiation.
Branding & Identity
A visual identity with logo, color palette, typography and guidelines that reflects your brand’s personality and resonates with your audience.
Logo & Graphic Design
Designs for print collateral such as brochures, flyers and posters, digital assets such as social graphics and banners, packaging and more.
Brand Guidelines
Detailed guidelines on how the brand should look and sound, so every communication stays consistent.
How do we choose the right media mix?
Research
Interviews, competitor review and audience insights in each market.
Strategy
Positioning, values and messaging platform.
Identity
Logo, color, typography and visual language, from concept to refinement.
Applications
The identity applied to print, digital, social and packaging materials.
Guidelines
A brand manual and templates so teams and partners apply the brand correctly.
Does your brand need to change to enter a new market?
Not always, but it needs to be checked. Names, colors, claims and visual language that work in one market can mean something
different or feel unclear in another.
We review cultural meaning, competitive differentiation and consistency across channels, and recommend whether to adapt, extend or
rebrand.
Our Clients
Frequently asked questions
What is the difference between branding and a logo?
A logo is one element of the brand. Branding covers strategy, positioning, name, messages, visual identity and how the brand
behaves across every channel.
Can you refresh an existing brand instead of starting over?
Yes. Many projects keep the equity of the current brand while updating its identity and adapting it to new audiences or markets.
What do brand guidelines include?
Brand guidelines explain how the brand should be presented visually and verbally: logo usage, color palette, typography, imagery
and tone of voice, so internal teams and partners apply it consistently.
Do you also design packaging?
Yes. Packaging design is part of our creative services, so your packaging stays aligned with your brand identity.